Our Story

how it began

For Denver Toone, jewelry has always been part of the family business. His father, Doug, entered the jewelry industry in 1977, laying the foundation for a family tradition that Denver grew up around and would eventually make his own.

More than 20 years in the industry has given Denver a deep appreciation for the craft behind fine jewelry, from diamonds and gemstones to the details that make a piece exceptional. Along the way, he watched his father build a business rooted in knowledge, integrity, and relationships.

Those early experiences shaped Denver's approach to the industry and gave him a lasting respect for both the craftsmanship and the people behind every piece. Toone Collective is an evolution of that foundation, informed by tradition, yet created with a distinctly modern point of view.

Family of six posing on a lakeshore with forested hills and calm water in the background during daylight; father wearing light shirt, mother in pink dress, two girls in light dresses, boy in light green shirt, and younger boy sitting on a tree stump wearing blue shirt and khaki shorts.

our Story

Family has shaped the way Denver sees success, not simply as what you build, but as the relationships you create and the people you bring along with you. Denver is inspired daily by his wife Ellie, and their four children Driggs, Mary, Eden, and Sage.

Building on the example of his father while forging his own path, Denver envisioned a jewelry business that could bring together his experience in the industry, his belief in genuine relationships, and his love of creating something meaningful from the ground up. Toone Collective is the next chapter of that vision. A family business built around people, connection, and a shared belief that the best businesses and the most meaningful pieces of jewelry, are the ones that become part of people's lives.

our story